The Pollywaffle chocolate bar was introduced in 1947 by Hoadley’s Chocolates. It consisted of marshmallow inside a chocolate coated wafer tube and became a longstanding favourite with generations of Australians. Hoadleys were taken over by Rowntree, then by Nestlé, whose Kit Kat product ate into the Pollywaffle market share. It was discontinued in November 2009.
Although the Pollywaffle ceased to be viable for Nestlé, it had an army of devoted fans. They started a social media campaign to have their favourite reinstated. Although they didn’t get a response from Nestlé, a Melbourne company, Chocolate Works, saw potential in reviving the product and in 2015 they announced that it would soon be back on the market.
It seems that they can’t call it a Pollywaffle, presumably because they didn’t want to cough up the money to buy the brand from Nestlé. Instead it’s called The Great Aussie Waffle Log. The name was a big part of the magic, so it remains to be seen how successful the revival will be.