Freddo Frog was introduced by MacRobertson’s in 1930. The original plan was to launch a mouse-shaped chocolate bar, but a young employee, Harry Melbourne, suggested that a frog may be more likeable. The shape of the frog and its packaging have changed over the years,with Freddo Frog assuming a more cartoon-like character. The foil packaging has been replaced with a plastic wrapper. Cadbury now owns the brand, selling more than 90 million in Australia each year.