Rev low fat milkREV milk was low fat and high calcium and aimed at young adults. In 1988, Lite White milk  was launched in New South Wales and distributed to 85% of the state. Lite White was a success, with a growth of 150% in its second year. The milk was initially aimed at health-conscious 18-39 year-olds. By 1989 reduced and low fat milk held 12.5% of total milk sales.