King Kullen, the Price Wrecker, opens in Long Island, New York. King Kullen is recognized by the Smithsonian Institute as America’s first supermarket although the business did not use that term. It offered mass merchandising, with a high-volume, low margin model. The founder, Michael Cullen, was a branch manager at Kroger Grocery & Bakery Co. in Illinois who, having his vision rejected by his employers, decided to go it alone. His venture was immensely successful.