Yoplait yogurt logoPrior to 1982, yoghurt was consumed mainly by recent immigrants and health fanatics. It was largely sold by health food stores and viewed as a bit weird.  Yoplait  Yogurt was the largest selling brand in France and was licensed in Australia by Plumrose. It was launched with a range of fruit flavours, using the line “It’s French for yogurt” and revolutionised the yoghurt market in Australia. More