According to Roy Morgan research, there are more Aussies drinking cider than ever before. In the 12 months to March 2013, nearly one in five Australians aged between 18 and 24 drank cider in an average four week period. This compares with just one in 25 in 2008. While young people are most likely to drink cider, there’s a steep increase among 35 to 49-year-olds too, from 3 per cent to 8 per cent over the past two years. The Australian Cider Festival was first held at Manly’s Hotel Steyne in October 2012.
However, there are ciders and ciders. The giants of the drinks industry are keen to capitalise on the cider trend with Foster’s relaunching Strongbow and Coca-Cola Amatil distributing a big Swedish brand with the rather ungainly handle of Rekorderlig. Wine writer Max Allen has roundly condemned these brands, along with the Carlsberg offering, Somersby, pointing out that they’re made from water, sugar and apple juice concentrates.
However, in a trend that echoes the growth of craft beer, many smaller makers are crushing their own fruit and producing cider that is, as Allen says “real, whole-juice cider, made from real apples and pears”. Many of these makers identify the apple variety on their labels – there’s Granny Smith, Pink Lady and William Pear. (I always thought the drink made from pears was called Perry, but perhaps that’s a step too far for our local drinkers.)
There’s also a trend to flavoured ciders, with added raspberry, strawberry, lemon, or even ginger. The imported Swedish brand Kopparberg, for example, has mixed fruit, strawberry and lime and elderberry and lime variations.
A Roy Morgan study in 2019 found that the percentage of people drinking most types of alcoholic drinks had declined. Cider was the only exception, with the percentage of people consuming it rising marginally from 11.1% to 11.4% in the five years since 2014.