1960 Australian Wine Centre opens in Soho, London.

Magazine ad for Australian Wine, 1961

After World War II, wine exports to Britain resumed. To capture more of the British market the Wine Board opened the Australian Wine Centre in Soho, London, in 1960. Wine was still not one of Australia’s major exports; in 1974-5 when production reached over 36O million litres only 6.5 million litres were exported valued at $5.3 million.

There is still a business called the Australian Wine Centre operating in England. They describe themselves this way:

The Australian Wine Centre was situated in the basement of South Australia House, on the Strand, London from 1989 until the building closed at the end of 1994. Prior to that the business had been in Putney, south-west London since 1983.

Since the Wine Centre on the Strand closed, the business has been run at its current location near Windsor in Berkshire. Over the years we have been awarded the International Wine Challenge Australian Merchant of the Year four times.

In June 2021, Australia and the United Kingdom reached an in-principle free trade agreement which would mean most Australian goods, including wine, would eventually enter the UK duty free. The value of wine exports to the UK in the year to 31 March 2021 was $461 million.

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