1960 Australian Wine Centre opens in Soho, London.

After World War II, wine exports to Britain resumed. To capture more of the British market the Wine Board opened the Australian Wine Centre in Soho, London, in 1960. Wine was still not one of Australia’s major exports; in 1974-5 when production reached over 36O million litres only 6.5 million litres were exported valued at $5.3 million.

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