1970 Australian Women’s Weekly Cookbook

The original Australian Women's Weekly Cookbook was soon followed by a version with metric measurements

The first edition of the classic Australian Women’s Weekly Cookbook was published in 1970, heralding a new era of international cookery in Australia. Edited by Ellen Sinclair, it featured tested recipes that were accessible to the home cook. The large hardback we recognise as the Australian Women’s Weekly Cookbook was the first of many such books released under the Weekly’s banner. But, in fact, it wasn’t the first cookery book the magazine had published.

Australian Women’s Weekly Cookery Book 1948

The first Australian Women’s Weekly Cookery Book was published in 1948. It was a 68-page booklet available for two shillings at newsagents. It contained all the prize-winners from the Weekly’s £2000 cookery contest. Many of these seemed to feature meringue. It also offered menu plans for a family of four based on weekly expenditures of £3, £3/10/- and £4. The book sold out in two days.

There were more recipe booklets published by the Weekly, either for separate sale or as lift-outs to the magazine. But in the 1970s the cookbook was taken to a whole new level. The blurb promised:

Here at last is the cookbook thousands have been asking for – a complete cookbook of reliable recipes compiled and tested by the Leila Howard Test Kitchen of  The Australian Women’s Weekly, Australia’s most popular magazine. There’s something here for everyone, for every occasion, from traditional family favourites to superb dishes for special dinner parties. It’s a book you’ll use – and enjoy – every day of the year.

The Australian Women’s Weekly Cookbook of 1970 contained over 700 recipes, including step-by-step photographs and lots of colour pictures – not a given for cookbooks of the time. Among the features promoted were cheesecakes, casseroles, “exotic international recipes” and, as you would expect in the 1970s, “entertaining with fondue”.

There were two editions of the original book. The first, published in 1970, used only Imperial measurements. A second edition, published in 1977, had both metric and Imperial measures.  The second edition was reprinted several times.

There have been many subsequent cookbooks under the Women’s Weekly banner. We’ve had several Slow Cooker cookbooks and a Quick-Cook Book, Spanish, Indian and Japanese cookbooks and special cookbooks for diabetics, gluten-avoiders and low-carb dieters. Perhaps the most famous is the Women’s Weekly Children’s Birthday Cake Book, released in 1980.

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