Easter bilbyThe Foundation for Rabbit Free Australia (RFA) developed and registered the Easter Bilby campaign in December 1991. The aim was to raise awareness of the damage rabbits do  to native wildlife, and to raise money from royalties of Easter Bilby to fund  research programs. In 1993, Haigh’s Chocolates in Adelaide stopped making chocolate Easter bunnies and made the first Easter Bilby, donating part of the proceeds to RFA.