According to research company Roy Morgan, Australians drank less fruit juice in 2014. This continues a four-year trend. They reported that over 1.5 million fewer Australians aged 14 years or more drank packaged juice in an average week compared with 2010.
The three top brands, Berri, Golden Circle and Daily Juice, all saw their usage decline. But the Nudie brand, popular with with group Morgans labels “Metrotechs” showed some growth. House brands are also making inroads into the market.
The decline in packaged fruit juice consumption could be because it is no longer seen as entirely healthy. Studies have linked high consumption of fruit juice to childhood obesity. The sugars in juice mean a relatively high kilojoule count and a high GI – bad for dieters. For example, grape juice may have 50% more sugar than Coca-Cola. There is also concern that the acid level in fruit juice damages children’s teeth.
Nutritionists are now recommending that people eat their fruit, rather than drinking it. This hasn’t stopped Boost Juice – the company that has grown from one Adelaide store to a massive franchise with 200 Australian and 100 international outlets.