With health-consciousness increasing, Kentucky Fried Chicken changed its name to eliminate the ‘F’ word. It became KFC. No longer ‘Finger-lickin’ good’, the brand line became ‘I like it like that’. Stories that the name was changed because the state of Kentucky trademarked its name and demanded a franchise fee were widely circulated but cannot be confirmed. There … Continue reading 1991 Kentucky Fried Chicken becomes KFC