In 1953 Ron Street, nephew of Street’s Icecream founder Ted Street, invented the icecream that has endured for more than six decades. Originally available only in chocolate flavour, the Paddle Pop became a best-seller. Further flavours included vanilla, caramel and fruit salad.
Ron Street was an engineer. According to an interview reported in the Daily Telegraph in 2013, he turned down an offer from NASA to join the family icecream business. Ninety million Paddle Pops had been sold by the end of the 20th century, per capita the largest selling ice-cream in the world.
After acquiring the Streets business in 1960, Unilever introduced the Paddle Pop lion. Originally a creamy, paddle-shaped icecream on a stick, today the Paddle Pop brand has been extended to a range of products including different shapes, fruit juice ice blocks and even a chocolate “Shaky Shake.” Over time, more than 100 flavours have been sold. Paddle Pop is now available in twenty countries.