Arnott’s Tiny Teddy biscuits hit the market in 1990, becoming the most successful product launch in the company’s history. More than five million biscuits were sold in a little more than a month. They were miniature versions of the Teddy Bear biscuit, first produced by Guest’s and popular since the 1920s.
Tiny Teddies continued to be a successful brand for the company and new varieties have been launched over the years including chocolate, chocolate-coated, and even teddies sprinkled with 100s and 1000s.
The reputation of this hugely successful biscuit was somewhat sullied in 2010 when a police drug bust in Geelong, Victoria, uncovered packs of Tiny Teddies impregnated with LSD. The police arrested 15 people after swooping on 13 homes across Geelong, the Surf Coast and Werribee, seizing drugs, guns, knives and cars. A 19-year-old was arrested after police found a large quantity of LSD, including Tiny Teddies biscuits coated with the drug, inside his Nissan Skyline.