Woolworths moves into petrol –  the first of the supermarket giants to move into the fuel business, by establishing its own Petrol Plus brand. The first outlet opened in Dubbo in 1996. In 2003, Coles announced its joint venture with Shell, offering supermarket fuel dockets with any purchase over $30. The same year, Woolwiths forged an alliance with Caltex, also offering cheaper fuel via shopper dockets.